"Scowtt’s AI-driven approach unlocked hidden value in our CRM data. By optimizing campaigns not just for leads, but for real treatment outcomes, we’ve achieved a level of efficiency we haven’t seen in years — even amid the rapid changes in both the media and hair restoration landscape."

The Opportunity‍

Advanced Hair Restoration (AHR), one of the nation’s leaders in hair transplantation, already enjoyed strong demand and lead flow. The challenge was ensuring that marketing dollars were driving the right leads — individuals most likely to book and show up or complete consultations as well as move forward with treatment. The team’s goal was clear: elevate lead quality and make every ad dollar work harder.

The Approach / Google Products Utilized‍

Scowtt partnered with AHR to address the core challenge of severe data sparsity across the patient journey. The solution unified CRM lifecycle data—spanning booking, consultation, purchase, and treatment—and enhanced it with a novel application of clickstream data to close gaps and enrich modeling.

Leveraging its proprietary sequential ML technology, Scowtt used clickstream data not only to boost prediction accuracy but also to generate both positive and negative signals for conversion uploads. Coupled with AI-powered lead scoring, automated offline conversion uploads into Google Ads for near real-time optimization, and A/B pilots against standard targeting, this approach unlocked a more complete and effective activation of AHR’s data.

Advanced Hair Restoration

The Result‍

Focusing on quality delivered measurable gains. Campaigns achieved a 64% lift in ROAS and a 206% increase in conversion rate, while cost per lead remained steady. Most importantly, AHR demonstrated that feeding smarter quality signals into Google Ads directs spend toward higher-value patient opportunities — reinforcing the brand’s commitment to continuous improvement and smarter growth.