Over the last two years, we have focused on building an enterprise-grade product and engineering foundation. As Scowtt enters its next phase of expansion, we are investing just as deliberately in our commercial engine and go-to-market scale.
I’m thrilled to welcome Anders Mortensen to Scowtt’s Advisory Board. Anders will help sharpen our company strategy and execution by bringing the perspective of brands and agencies into our roadmap, expanding our enterprise reach, deepening agency and channel partnerships, and helping us turn Scowtt’s product differentiation into stronger customer outcomes.
Anders brings exceptional leadership across digital advertising, agency networks and performance marketing at scale. Most recently, he served as Chief Revenue Officer at The Trade Desk. Before that, he spent more than a decade at Google, where, as Managing Director and Vice President, he led the U.S. Agency and Channel Partner businesses and U.S. Mid-Market Sales, and scaled Google Marketing Platform across the Americas.
Few leaders have operated at this intersection and at this magnitude. Anders’ credentials speak for themselves, and we are fortunate to have his judgment and industry perspective in our corner.
Following Ben Trenda’s appointment as our CRO, Anders joining Scowtt underscores our intention to help brands and cutting-edge agencies produce better outcomes from their search, social and video campaigns across Google, Meta, TikTok and more.
During his time at Google, Anders saw firsthand the same dynamic that led me to build Scowtt: when customer journeys are more complex than e-commerce, advertising algorithms produce better leads when they receive richer signals generated from CRM and warehouse data, tuned to how each platform learns.
Businesses optimizing for offline purchases and high-consideration decisions—across finance, media, tech and beyond—are central to our mission, along with the agencies that serve them.
That focus is already producing measurable business outcomes across industries. In education, our work has delivered 38% higher ROAS and 100% more applications. In healthcare and elective care, it has driven a 64% lift in ROAS and a 206% increase in conversion rate. And in membership and subscription, customers have seen a 59% increase in ROAS and a 220% increase in profit. Different industries and customer journeys, but the same outcome: turning richer customer intelligence into measurable growth.
Anders understands these dynamics, the ecosystem, and the enterprise advertising platforms these businesses and their agencies rely on at the highest level.
I couldn’t be happier to welcome him to Scowtt.
Welcome, Anders!
