Scowtt today announced the appointment of Ben Trenda as Chief Revenue Officer. A multi-time founder and seasoned revenue executive, Ben will lead Scowtt’s enterprise sales, agency partnerships, and go-to-market strategy as the company enters its next phase of growth.
Ben joins Scowtt at a pivotal moment. During the first half of 2026, Scowtt doubled annual recurring revenue, tripled its customer base, and deployed its predictive AI technology across more than $500 million in performance marketing spend. With the company approaching $10 million in ARR, Ben will help build the commercial engine designed to support the path to $100 million and beyond.
“Ben is a combination of founder, revenue leader and technologist who has spent his career at the forefront of digital advertising,” said Eduardo Indacochea, Founder and CEO of Scowtt. “I’m excited to work with Ben to build the go-to-market engine for Scowtt’s next phase of growth.”
Ben brings more than two decades of experience building and scaling technology companies through successive waves of digital advertising—from paid search and programmatic media to today’s AI-driven ecosystem.
His career includes leadership roles at Overture/Yahoo, AOL, and Rubicon Project, now Magnite. He co-founded iSocket, served as CEO of Are You a Human, founded Goodtalk, and later served as President and CRO of Parsec Media and CRO of Spaceback. Across these roles, he helped bring new products to market, scale revenue organizations, and navigate multiple successful AdTech exits.
“I’ve spent my career taking first-of-kind products to market, and I know what it feels like just before a rocket ship startup takes off,” Ben said. “Scowtt’s technology speaks on a brand’s behalf to the algorithms inside the industry’s largest platforms, in a language they can act on.”
Scowtt connects first-party CRM and behavioral signals with proprietary AI models to predict which prospects are most likely to become customers—and what their future value may be. Those predictions are activated across platforms including Google, Meta, and TikTok, helping their AI systems optimize toward future business outcomes instead of relying only on historical conversions.
Ben’s appointment follows Scowtt’s $12 million Series A, led by Inspired Capital with participation from LiveRamp Ventures and Angeles Ventures.
Read the full announcement on PR Newswire.
